Blue Lake, CA
Mad River Brewing Co has just received label approval for their new Steelhead Double IPA due to be released September 1st, 2006. The label was approved by the Federal Agency known as the TTB, after our third submission (third times a charm!). Apparently, during the second time around the TTB form had been updated so our application needed to go on the new and improved form! Ok, ok, we’re all legal now.
The new label is a beautiful emerald green with a gold shield which encases two Steelhead fish, jumping from a majestic river-forest scene.
The six pack carton proof is on its’ way back to the manufacturer/printer and in no time at all we will have the newly designed carrier in our hot little hands!
The beer will soon be in tank and awaiting its new home that we have lovingly planned for, in the bottle! Look for it at your local retailer early September and give the new Steelhead Double IPA a new second home, in your fridge!
For additional information, give us a call at the brewery (707)-668-5409.